Heritage interpretation and tourist experience at geosites: evidence from the Puyango Petrified Forest
Keywords:
Geotourism, heritage interpretation, visitor experience, protected areas, tourist satisfaction, geological heritageAbstract
Geotourism is a form of nature-based tourism that integrates geological heritage conservation, environmental education, and sustainable development. This study analyzes visitors’ perceptions of the quality of the tourism experience and heritage interpretation at the Puyango Petrified Forest in Ecuador. A mixed-methods approach was employed, with a descriptive scope and a non-experimental research design. Data were collected through direct observation of interpretive activities and the administration of structured questionnaires to domestic and international visitors. The instrument addressed variables related to infrastructure, accessibility, service quality, guide performance, environmental interpretation, overall satisfaction, and intention to recommend the destination. Quantitative data were analyzed using descriptive statistics, while qualitative information complemented the assessment of the interpretive practices observed. The results reveal high levels of satisfaction with the natural heritage, staff service, and overall conditions of the visitor experience. However, limitations were identified regarding the depth of heritage interpretation, the use of innovative educational tools, and certain basic visitor services. The study concludes that strengthening interpretation through participatory strategies, digital technologies, and experiential methodologies can enhance learning, visitors’ connection with geological heritage, and the overall quality of the tourism experience, while contributing to the conservation and sustainable development of the geosite.
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Copyright (c) 2026 María Isabel Bastidas-Andrade, Arlene Lazo-Serrano, Raquel Castillo-Flores
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