1.
Muñoz-Choez AE, Naranjo-Criollo JP, Pazmiño-Cano GE, Martínez-Ortiz FX. Cultural change strategies to improve the performance of medium-sized companies in the La Maná canton. RUGC. 2025;3(3):124-131. Accessed October 31, 2026. https://revistacientifica.ugc.mx/index.php/rugc/article/view/201