Red wine industry in Mexico. The economic impact of the Red Wine Route in Valle de Guadalupe

Authors

Keywords:

Red wine, tourism, economic impact

Abstract

The red wine industry currently maintains a growth and importance due to its large-scale marketing, innovation, and technology. The traditional nations where wine is produced, France, Italy, Spain, or Chile and other regions such as Napa and Sonoma in California, USA, have a privileged climate, soil, and humidity conditions. These geographical areas have been joined by other regions with similar characteristics, identified by the strong presence of production houses, the quality of their wine products and the breadth of growing markets. This is the case of Valle de Guadalupe, Baja California, Mexico, known as -The Mexican Wine Route-, which is positioned as a worldwide wine and tourism reference region.

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Published

2025-01-01

Issue

Vol. 3 No. 1 (2025): Enfoque multidisciplinario en las ciencias (Enero-abril)

Section

Artículos

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