Taipe-Herrera, C.G. and Villa-Andrade, L.C. (2026) “Marketing experiential strategies to increase perceived value in Latacunga’s cultural tourism”, Revista UGC, 4(2), pp. 234–242. Available at: https://revistacientifica.ugc.mx/index.php/rugc/article/view/367 (Accessed: 31 October 2026).