Escalante-Pineda, M. E., Abril-Moscoso, D. E., & Sotomayor-Cabrera, K. K. (2026). Influence of content creators on purchase decisions for tourism services via social media in Ecuador. Revista UGC, 4(4), 85-93. https://revistacientifica.ugc.mx/index.php/rugc/article/view/448