Moya-Abril HM, Molina-Vera MA, Naranjo-Silva NM, Salas-Medina PE. Strategic optimization and expansion of the Frutilandia Ice Cream Parlor in Caluma, Bolívar Province, Ecuador. RUGC. 2025;3(S2):16-22. Accessed October 31, 2026. https://revistacientifica.ugc.mx/index.php/rugc/article/view/151